Strategic advice and creative solutions to code and content problems

Aveling Ray helped us expand our eCommerce business to a capacity beyond what we had imagined. They listened to our needs and dreams, helped evaluate and analyze our practices, and delivered insightful advice and solutions.

Partnering with them was an amazing experience and we are extremely happy with the results.

Connor Johnson
Founder & Board Chair
Would Works


  • Strategic Advice
    Battle-tested insight and analysis for your road ahead
  • Custom Websites
    When your needs outgrow templated offerings
  • eCommerce Growth
    Customer-centered improvements to sell more stuff
  • Content Strategy
    For a findable and worthwhile customer experience
  • Business Integrations
    Improved efficiency with better tools and workflows


  • Offerman Woodshop
    Three members of Offermanwoodshop in conversation at the shop.

    Learn about our recent partnership with Nick Offerman’s woodshop to redesign their eCommerce website. Our contributions to change lead to sales conversion improvements of over 50%.

    Read the case study
  • Would Works
    Closeup of a hand building shapes with triangular and square wooden blocks.

    Would Works bring opportunity and education to people living in poverty. We worked with them on a new content framework and Magento-to-Shopify migration that achieved a 1000% annual revenue increase over 2 years.

    Read the case study
  • Active Vista
    Interior shot of agricultural greenhouse with lettuce and microgreens.

    Active Vista are championing small-scale regenerative farming for the Australian and New Zealand marketplaces. We came onboard to help them scale and reduced their bounce rate by 33%.

    Read the case study

We partner with awesome people

  • Logo of skeleton reading book with Last Gast written on the cover.
  • Offerman Woodshop Logo: Ear of corn in front of sawblade.
  • Logo of Nick Offerman. Portrait illustration of Nick with beard and dark shirt.
  • ICE Logo. Icosahedron and ICE acronym.
  • Templo logo wordform.
  • Guillermo Gómez-Peña logo wordform.
  • Sonny logo wordform.
  • WouldWorks logo and wordform.
  • Clinka logo and wordform.
  • Southern Wild Logo: A shoreline seascape.
  • Active Vista logo and wordform.

The website work of Aveling Ray has sincerely been the beating heart of our retail business, pumping the lifeblood of our products and our personality with vigor and consistency.

All this without ever hurting my feelings. Gratitude.

Nick Offerman
Actor, Author, Humorist, Craftsman